Squeaky Clean Hair Is A Cry
For Help
 (NAPSI)-Every
time a woman lathers up with an ordinary, non-conditioning
shampoo, she strips her hair of natural oils and moisturizers.
A recent survey revealed two out of three women believe their
hair is clean when it squeaks. In reality, that squeak is
a cry for help: Hair that squeaks signifies bad clean; it
can mean it has been over-cleaned, stripped of natural oils
and just plain damaged.
It is time to pull the lather from women's eyes.
Dove Shampoos have a new, mild formula that offers a better
kind of clean: one that does not wash out the good with the
bad. The reformulation contains milder cleansers that clean
hair thoroughly without stripping hair of the "good stuff."
No other leading brand has a cleansing system that uses the
same mild cleansers.
Keep the "Good Stuff"
 |
Featured
Age Defining Product |
Surprisingly, more than half (57 percent) of
women have been told it is unhealthy to shampoo everyday and
more than 60 percent of women do not wash their hair on a
daily basis, for fear of damage.
Contradicting a common follicle fallacy, it
is healthy to shampoo hair daily with the right formulation.
Milder shampoos do not compromise the ability to thoroughly
clean hair with a sudsy lather, yet they keep the "good
stuff"-proteins and moisturizers-in the hair where they
belong. Dove Shampoos, which leave hair soft and smooth, are
gentler than other leading shampoo brands because they strip
less essential moisturizers from the hair and scalp (as shown
in laboratory testing).
"Women wash their hair to prevent product
build-up and to wash away the daily grime. All shampoos clean
hair, but ordinary, non-conditioning shampoos can strip hair,"
says Eva Scrivo, celebrity stylist and New York salon owner.
Eva suggests these tips for superior hair care:
Mildness Matters
Hair washing frequency depends on hair type
and daily routine. People with fine, thin hair may feel it
is necessary to wash more often than those with thicker hair.
Others may prefer to wash daily due to their occupations or
workout routine. Daily washing is safer when using a mild
shampoo such as Dove.
100 Strokes
Ever notice how your scalp seems oily no matter
how frequently you lather up, but the ends of your hair are
always dry? Brushing from root to tip at least once a day
distributes natural oils to help provide shinier hair and
a healthier scalp.
Tress Defense
The essential moisturizers in your hair help
protect it from daily wear and tear, which is why it is so
important to use a mild shampoo. For extra protection, be
sure to apply a styling cream before beginning your heat styling
regime.
For more information about mild shampoos visit
dove.com. |
