 Oatmeal
Is The Natural Choice For Baby Products
(NAPSI)-Oatmeal is more than just a first
food for many babies-it has also been used therapeutically
for thousands of years to cleanse, moisturize and soothe the
skin. Colloidal oatmeal, a mixture of naturally occurring
components within the oat seed, is a favorite ingredient in
a variety of skincare products for adults and babies.
Many moms have had a positive experience using
products containing colloidal oatmeal on their own skin and
know firsthand just how soothing they can be. So it is a natural
choice when caring for their babies. Aveeno® Diaper Rash
Cream with natural colloidal oatmeal helps soothes diaper
rash, and a colloidal oatmeal bath helps relieve itchiness
and dryness associated with eczema. As a gentle cleanser for
delicate, easily irritated skin, colloidal oatmeal also helps
moisturize, leaving the skin feeling softer and smoother.
When you consider that 84 percent of moms bathe
their children five to six times a week, 70 percent use baby
lotion to protect their baby's skin, and at least 84 percent
of babies experience at least one incidence of diaper rash,
caring for baby's delicate skin is more important than ever.
With this in mind, Aveeno® Baby offers
a complete line of hypoallergenic skincare products containing
oatmeal for babies, to make it easier for moms to avoid drying
out or irritating baby's delicate skin or to help protect
against diaper rash. Included in the line are Baby Wash &
Shampoo, Daily Moisture Lotion and Diaper Rash Cream.
For example, Aveeno® Baby Wash & Shampoo
is a soap-free, tear-free wash with natural oat extract, to
gently cleanse the skin without drying. Aveeno® Baby Daily
Moisturizing Lotion with a skin protectant, natural colloidal
oatmeal and rich emollients helps prevent chafing and chapping
while it moisturizes. Aveeno® Diaper Rash Cream helps
soothe diaper rash while it treats.
For more information, visit www.aveeno.com.
FPO
When it comes to caring for tender baby
skin, it's only natural that some moms turn to oatmeal.
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