 How
To Find The Best Beauty Products
(NAPSI)-When it comes to bath and body care products, an
educated consumer takes products off the shelf and turns them
around to look at the ingredients.
If an ingredient is way down on the list,
there may not be enough to benefit your skin.
Yet, unless you are a true ingredient buff, or an actual
scientist, the list may look like another language. Here are
some tips to help figure out what to look for and what to
avoid:
• First, remember that the ingredient listed first
appears in the largest quantity. The further down the list
you go, the less quantity is actually present. Spencer Krenke,
founder and CEO of de~luxe, an ingredientdriven brand sold
at mass retailers such as Target and Wal-Mart, says, "Focus
primarily on the first five ingredients mentioned. After those
initial five, the ingredients following are present in almost
negligible amounts. If soy is listed as the tenth ingredient
in a moisturizer, there's not enough present for your skin
to reap the benefits."
• When looking for the most gentle way to cleanse skin,
you do have options. Dr. Jessica Wu, clinical instructor of
dermatology at the University of Southern California, explains,
"With cleansing agents, I always recommend choosing a
body wash with sodium laureth sulfate rather than sodium lauryl
sulfate. The difference may seem minor, but sodium laureth
sulfate is significantly more gentle and safe on skin."
• Mineral oil is one of the most common ingredients
in skin care and cosmetics. This emollient, however, never
actually fully absorbs into the skin, leaving a residual
film that coats skin just like plastic wrap. When this happens,
the skin's natural immune barrier is disrupted, inhibiting
its ability to naturally breathe, hydrate and nourish. Over
time, the disruptive qualities of mineral oil may actually
lead to premature aging of the skin. Look for mineral oil
alternatives instead, such as petroleum-free emollient ingredients
like glycerin, shea butter, soybean oil and palm oil. These
natural skin moisturizers properly hydrate skin without
disrupting its natural balance.
• An emerging trend receiving media attention is the
availability of luxury quality brands at mass market prices.
For example, the deluxe brand includes such products as triple
milled soaps, foaming body scrubs, hydrating lotions and gentle
body washes. Although a triple-milled soap can normally be
priced up to $10 a bar, deluxe's commitment to high-quality
products at a superior value means you can purchase 12 of
these soaps for $10 a set.
For more information on ingredients, consult your dermatologist
or family physician. For more information on de~luxe bath
and body, visit www.truescents.com.
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